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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Oh, and make sure it's in a mobile-friendly "to go" cup! It might be a radical shift in marketing and communications, but the strategy is available to any size organization. If there was a recipe for social PR news success, it would call for a dash...

  2. 7 Tips to Start Making Meaningful Connections on LinkedIn

    Say for example that you’re browsing your LinkedIn feed while drinking your morning cup of Joe and read that Sara Samuelson from ABC marketing (your favorite client) wrote “I was in a bad fender bender this morning, but just a couple bumps and...

  3. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Our car costs thousand less and has four more cup holders! By personalizing the solution to their specific needs, they're vicariously "trying it on for size. We've already examined awareness and interest, and last time we began looking at the...

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  4. Search Engine Strategies: Buying Your Way In

    If spending time wallowing in meta tag minutiae isn't your cup of tea, then you'll be pleased to know there are dozens of opportunities available that enable you to simply swap some cash for a listing located at the top of virtually every major...