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  1. Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

    Apparently, our culture has grown up slightly. Real-life Barbie For only the fourth time in the past 12 years and second consecutive year, Britney Spears did not make the list. For the 12th straight year, Yahoo has announced their annual year in...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I want to disconnect myself from this flabby consumer culture, not feed it. My favorite way of approaching the inner life of my prospect is via Avatar creation. Begin with simple demographic descriptors, then fill in something of their inner life...

  3. Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

    Pop culture references to your topic (is there a screenshot from "The Simpsons" showing up in the SERP that’s related to what you do? The best things in life are free. Unless they’re this guy, the fatigue kicks in the second they go.

  4. Ears to the Ground: Linden Lab is Changing How it Listens to its Customers

    If you think that culture can't change in an evolutionary fashion, I suggest you watch "Revenge of the Nerds. A Culture of Response For those that just got lost, there is a base function within Second Life for macros (keyboard shortcuts) that will...

  5. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    Whether you do it in person or online, it's something deeply ingrained in the culture of billions of people, and as such it's hard to shake. Just like in real life, creators of virtual goods in Second Life often have sales this time of year, and...

  6. Virtuality & Mortality: Who Owns The Online Content We Create After We Die?

    The most interesting thing about the Oklahoma law to me is that it signals a shift in mainstream culture. In the case of virtual worlds with a two-way cash exchange such as Second Life, what someone has in their inventory may very well be worth...

  7. Second Life Tinfoil Hat Theory, Part 6: The Search For A Better Search Engine

    An entire culture has developed around lucky chairs, with freebie hunters stalking them for hours on end rather than spending money on merchandise. Since there's three different possible maturity ratings in Second Life, search became even more...

  8. Human-flesh Search Engines Unearth Dark Side of Online Community

    FOR A WESTERNER, what is most striking is how different Chinese Internet culture is from our own. It's also a kind of defiant act of moral idealism "in a country where life is changing more quickly than anyone could ever have imagined.

  9. Martin Currie Absolute Return Fund - Japan Fund: Martin Currie Investment Management

    This might not have been true in the past but they point to changes in corporate culture that has significantly changed attitudes. The job-for-life mentality has changed. Japan, Donaldson reminds investors, is the second-largest stock market in the...

  10. Professor Lawrence Lessig to Keynote at SES Chicago

    In this talk, Professor Lessig describes the creative and profitable future that culture and industry could realize, if only we gave up IP extremism. Professor Lessig argues that the way to end this war is to embrace what he calls the “read-write...