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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to Twitter, hashtags stared in popular culture like TV shows...

  2. The Role of #Hashtags in Social Media and Search

    Today, the hashtag is part of pop culture. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. By now everyone has seen or heard hashtags used. One blogger recently ranted in a blog post about...

  3. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Top 10 Pop Culture Costumes on Yahoo Other top "pop culture" Halloween costumes no doubt were inspired by the likes of "The Walking Dead", "Boardwalk Empire", and perhaps even "50 Shades of Grey": Thinking of dressing up as a Minion for Halloween...

  4. Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger

    Schrödinger's cat has been referenced numerous times in pop culture. A Google Doodle today celebrates Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist, who was born on this date 126 years ago.

  5. Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

    And it is great to see Google highlight something that has been a pretty significant event in pop culture, having been featured and parodies on everything from "The X-Files" to blockbuster movies. UFO enthusiasts will love today’s Google Doodle...

  6. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Six Degrees of Kevin Bacon is a U.S.pop culture reference that popped up from a comment Kevin Bacon made during a 1994 interview, in which he said he's worked with nearly everyone in Hollywood. Have you ever played the game Six Degrees of Kevin Bacon?

  7. iPhone Tops Web and Mobile Searches on Yahoo in 2011

    Women in pop culture, some famous for their work and others for more nefarious reasons, dominated the list of most searches overall. Yahoo’s 10th annual top searches Year in Review is out, identifying the top trends and stories of the year based on...

  8. Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes

    Other fast-rising costume search terms are largely influenced by pop culture. Nicki Minaj and Lady Gaga are dead even in the race for most searched pop singer costume, though Gaga isn’t faring nearly as well as she has over the past two Halloween...

  9. Leveraging Facebook Ads for Obscure Charity Donations

    These often circle around pop culture and are often unplanned when we begin segment targeting in Facebook. Savvy marketers know when and how to leverage broad categories but should be keen to identify cases when to not rest on this functionality...