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  1. Lance Armstrong, Manti Te’o & the Power of Content

    In American culture, cyclists don’t get the same respect as other athletes – nobody collects cyclist trading cards or has a fantasy peloton. Lance Armstrong was already an amazing athlete, but what put him on the map was winning the Tour de France...

  2. How to Launch an English Only Global Search Marketing Campaign

    They are likely to love the culture, land, and language of their host country and will want to fit in as much as possible. Similar to lifestyle migrants, they have a passion toward the culture/language of their host country, yet not as committed...

  3. What Makes a YouTube Ad Worth Spreading?

    Created by Sesame Street for the Sesame Workshop, US, this spoof of popular culture draws in and connects with its audience -- which includes parents as well as kids. Another is "Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome...

  4. How Google Censors Itself For China & Paid Exclusion As Being Evil

    This is an important aspect of our culture and is broadly shared within the company. By the way, Google does NOT do this type of disclosure in France and Germany to my knowledge, despite what I've seen the company say, such as cofounder