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Culturally

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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  2. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Be culturally relevant and topical. In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print melding into a single-platform "story engine. The Model T of this new platform is the PS3.

  4. Mobile Search Marketing for BRIC -- Country by Country

    In addition, innovative rate plans are being developed to make payments easier and more culturally appropriate. Now let's break down the BRIC mobile markets country by country. Brazil An eMarketer report estimates that there will be more than 200...

  5. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    It's the holiday season once again, and many people around the world are in the throes of a culturally mandated gift giving frenzy. Although many people feel culturally obligated to purchase gifts at this time of year, they very often also wind up...

  6. Human-flesh Search Engines Unearth Dark Side of Online Community

    Whilst the "human flesh search" behavior at first seems so culturally at odds with the west, the most startling facts are that much of them start as a result of technological change. In the article he discussed a phenomenon that has being going on...

  7. Mike Moran Exits IBM, Joins Converseon

    As we often say, social media can be technically relatively simple, but culturally quite difficult. Mike Moran is leaving IBM after 30 years to take a position in the newly created role of Chief Strategist at social media marketing agency, Converseon.

  8. Implementing your Search Strategy for the Latino Market, Part 1

    It shows you're culturally astute and speaks volumes of your professionalism; you want to show your knowledge of the language with your target audience. In this final two-part article, we discuss ways to implement those strategies as recommended by...