For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...
According to a blog post written by the agency, Switzerland is an ideal starting point for increased operations throughout the EMEA region, as it is multi-lingual, culturally diverse, and has a high-qualified workforce.
Be culturally relevant and topical. In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print melding into a single-platform "story engine. The Model T of this new platform is the PS3.
Culturally, it's very important in China not to lose face. Data released by Analysys in Beijing says that in the first quarter of 2011, Google lost market share to Baidu for the fifth quarter in a row, for the first time dipping below 20 percent to...
In addition, innovative rate plans are being developed to make payments easier and more culturally appropriate. Now let's break down the BRIC mobile markets country by country. Brazil An eMarketer report estimates that there will be more than 200...
It's a bit strange- it's a really clearly defining line between the new people and those who were here before, and it's a little disconcerting, culturally. Happy 2011, gang! I hope everyone had a terrific break and a wonderful new year.
It's the holiday season once again, and many people around the world are in the throes of a culturally mandated gift giving frenzy. Although many people feel culturally obligated to purchase gifts at this time of year, they very often also wind up...
Whilst the "human flesh search" behavior at first seems so culturally at odds with the west, the most startling facts are that much of them start as a result of technological change. In the article he discussed a phenomenon that has being going on...
This is mainly because of how vocabulary rich the Germanic language is, as well as how culturally they are set up to research situations. My best piece of advice for search marketers considering the German market stems from one German proverb...
Hispanics by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them," said Felipe Muñoz, senior mobile director, Yahoo! Yahoo!
The reason is that this planet is so culturally diverse. Google AdWords has added support for Google Translator Toolkit. This means you can now translate your keywords and have ads appear to global audiences in their language.
Here are some general rules you can use to build trust on your language- and culturally-dependent versions of your site. To gain trust, know that culturally, the designed layout of your pages could impact how much someone responds to you.
Rosetta defines this service as "process that makes a website accessible, functional and culturally suited to a specific market. If you want to go global or develop your content in other languages, you're likely in need of a good translator.
As we often say, social media can be technically relatively simple, but culturally quite difficult. Mike Moran is leaving IBM after 30 years to take a position in the newly created role of Chief Strategist at social media marketing agency, Converseon.
We'll need to get organized in how we listen to bloggers, earn our presence in a culturally sensitive way, and then allocate resources to actively participate within communities. Some marketers think "social media marketing" or "social media...
It shows you're culturally astute and speaks volumes of your professionalism; you want to show your knowledge of the language with your target audience. In this final two-part article, we discuss ways to implement those strategies as recommended by...
Hispanics who will frequent Latin American search sites – both from major U.S.brands with region-specific search sites, along with regionally and culturally exclusive Latino sites – based on cultural affinity.
The takeaway here is that it's very hard to build knowledge about the world of consumer generated media if you're not culturally built for it. Some big news from the blog buzz and measurement scene aka online consumer-generated media tracking and...
Culturally, Argentina is firmly rooted in the same vernacular we are. Outsourcing. It's not just for programmers and developers anymore. Zach's covered the trend among major agencies to oursource rich media work.
A new and growing web archive of "social, historic and culturally significant web-based material from the UK domain" is now online. It's called the UK Web Archive and is being developed by the UK Web Archiving Consortium (UKWAC) that includes...
