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Cultural Differences

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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Overcome Cultural Differences Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I think one of the ways we can overcome some of the challenges women face in marketing or any field is to celebrate the unique differences and attributes women bring to their field and the workplace, and take care not to force the same standards...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social media, mobile, and advertising campaigns. By demonstrating cultural awareness, retailers will attract and appeal to...

  4. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    Here’s how to do it: “Use online tools to create captions for your videos and create content that can transcend cultural differences. Here’s why it works: “Overcoming the language/cultural barrier will allow you to reach out to untapped audiences...

  5. Social Networks Show Deeper Penetration, More Trust in Emerging Markets

    This may be due to a combination of mistrust of untried technology that isn't vouched for by peers, but it could also be cultural differences shining through. A compilation of studies from eMarketer, PEW, and region-specific groups has examined...

  6. 10 Reasons Why You Can't Miss #SESNY

    With sessions including reaching Latinos through SEO and a search and social marketing to Latinos roundtable, it's a perfect opportunity to get a complete understanding of the finer nuances and cultural differences to be aware of.

  7. Localizing Websites: Why it Pays to Target Countries and Not Languages

    Cultural Differences Besides the differences between regional dialects of international languages, there are also the cultural differences between countries to consider, in both your manner of writing marketing copy and also your way of approaching...