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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. During the 2013 holiday season, smartphone PLA CTR outperformed desktop...