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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. During the 2013 holiday season, smartphone PLA CTR outperformed desktop...

  2. A Strategy Map for Google Display Network Success

    In general, text ads have the best conversion rate, but image ads have the highest CTR. This will boost your click-through rate (CTR) and conversion rate. Superior ad specificity: When your targeting is precise, your ads can achieve a higher level...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Error on landing page: You may see an increase in CTR but conversion rate doesn't follow due to a tracking error. We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value.