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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were...

  2. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that...

  3. PPC Management Operations: The Ultimate Guide

    This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular...