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  1. How to Launch an English Only Global Search Marketing Campaign

    Evaluate CTR, search volume, and (most importantly) conversions. CTR will give you some idea of relevancy, while search volume gives you opportunity data. All of us in international search will tell you that if you want to go international, then...

  2. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    Our data shows that mobile search ads have the highest CTR by >20 percent. As more and more of these devices get into the hands of consumers the way in which search market evolves for both consumers and brands is critical.

  3. Keyword Phrase Value: Click-Throughs vs. Conversions

    So if the CTR doesn't improve, and the search experience is worse, what's the value of the tail terms? In both examples, the CTR peaks with two-word keywords (e.g.tablet computer"), and trails off as the number of keywords in the search phrase grow.

  4. Maile Ohye: Google Loves Your Ugly Baby, Plus the Future of Search #SESChi

    Translation: webmasters that see a decrease in CTR can probably attribute part of that drop to Google Instant "impression flipping. Maile Ohye: Google Loves Your Ugly Baby, Plus the Future of Search #SESChi

  5. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    Search Agency Update: Industry People CTR in Ranking Algorithm; Golden Sporks By Danny Goodwin Google Instant Won't Work Yet In IE9 Due To Trident 5 - Search Engine Roundtable However, there is one industry that is pleading for candidates, SEM...

  6. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    For heavily regulated pharma ads, Google says low CTR is a good thing. Google's Add / Submit URL Form Goes Offline - Search Engine Roundtable Official: Bing xRank Is Dead - Search Engine Land Service tracked most popular search queries on Bing (and...