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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. And you will grow as a PPC manager in the process. I recently reviewed an e-commerce client that has an extension list of products...

  2. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  3. PPC Management Operations: The Ultimate Guide

    This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Improved relevance helps improve your click-through rate (CTR) and quality score. Having a call extension on your campaigns can increase CTR by 10 percent, yet very few small business advertisers use them; 19 in 20 don't have call extensions set up...