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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent than Western Europe. Plan for Language Translation and Localized Campaign Management And Marin said performance marketers "investing in native...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Upon launching the campaigns, we were relatively pleased with the initial click-through rates (CTR). There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  3. PPC Management Operations: The Ultimate Guide

    This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for...