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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Sitelinks can improve an ad's CTR, but they offer more. A few quick considerations when implementing this strategy: Spending 30 minutes thinking through your sitelink strategy can yield results. While their competition was bidding $40 all day...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and cost per conversion (CPA) have been trending. Click-Through Rate (CTR) Testing new ads that improve CTR (while keeping CR the...

  3. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    You can expect your click-through rate (CTR) in banner positions to be 10-15x as high as when you're on the right side or at the bottom of the page. No ad you can write will ever improve your CTR and traffic volume more than getting into the banner...