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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  2. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    CTR does not gently rise as you move up the page. You will typically find a jump in CTR of 10x-15x by getting into the banner, compared to the right hand side or bottom of the page. So let's drop average position and go to something more closely...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Error on landing page: You may see an increase in CTR but conversion rate doesn't follow due to a tracking error. We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value.

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    They’ll also prove invaluable for when searchers know the ad isn’t relevant and skip around it, causing further CTR damage. Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to...