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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    One keyword has lots of impressions and a lower CTR, the other has fewer impressions but a high CTR. A 5 percent CTR vs.a 1.1 percent CTR is vastly different. Turns out an "Average" calculation from pivot tables provides 5 percent CTR, which would...

  3. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to maximize...

  4. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    So let's drop average position and go to something more closely allied to CTR. CTR does not gently rise as you move up the page. You will typically find a jump in CTR of 10x-15x by getting into the banner, compared to the right hand side or bottom...