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Ctr Ad Position

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The Results: A 47% Lift in CTR For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. As an example, take an advertiser who received a CTR of 1.0 percent on...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    One keyword has lots of impressions and a lower CTR, the other has fewer impressions but a high CTR. A 5 percent CTR vs.a 1.1 percent CTR is vastly different. Turns out an "Average" calculation from pivot tables provides 5 percent CTR, which would...