While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...
If you want to see if having action words in your title tags improve CTR, test it. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
When we started out in 1996, the average CTR was 2 percent," he said. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on...
This has proven to increase click-through-rates (CTR). But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to...
Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
This will boost your click-through rate (CTR) and conversion rate. In general, text ads have the best conversion rate, but image ads have the highest CTR. However, with this much impression inventory, it’s also possible to generate a lot of spend...
How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that...
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
Instead of rewarding me for coming up with 1,500 ways of saying “red tricycle” (including misspellings), Google prefers the highest CTR broad match ad to the most accurate guess about what a searcher really typed.
Finally, filter for “automatic placements” to pull up your list along with KPIs such as clicks, CTR, etc. Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance.
CTR does not gently rise as you move up the page. You will typically find a jump in CTR of 10x-15x by getting into the banner, compared to the right hand side or bottom of the page. So let's drop average position and go to something more closely...
For branded campaigns, we’ve seen a noticeable increase in CPCs, coupled with a drop in overall click-through rates (CTR) in tandem with lower average rank. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone.
When you tie that in with local extensions, it's causing a 6 to 8 percent lift in CTR. BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes.
Cyrus Shepherd did some fascinating research on the effects of profile pictures on click-through rate (CTR). In the end, he determined there was no magic formula for the perfect picture, but after testing a series of images, he was able to improve...
Bed, Bath s first SERP placement on 35,711 keyword terms, suggesting that Pottery Barn’s SEM team is working harder (managing more keywords) but with less relative success (lower CTR and higher CPC). Further, Bed Bath s 2.27 percent CTR and $0.56...
Ad A percent CTR, 0.5 percent conversion rate Ad B percent CTR, 1.0 percent conversion rate As it turns out, we may be falling prey to the classic “if it ain’t broke, don’t fix it” mantra. Is the traditional call to action really as effective as we...
A simple change to a call to action can lead to big changes in CTR and conversion rate. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns.
CTR studies are both fun and farcical. The next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and...
So many great effects of having above-average visuals; from a search POV one of the main ones is improved CTR: in many directories / local search engines CTR is a ranking factor. Looking for 18 simple local and social search strategies that are...
According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.
