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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The Results: A 47% Lift in CTR For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Will Appearing in Search Refinements Increase CTR?

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors. The CTR for travel and leisure is 79 percent higher than the...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results. Much of this is due to the progress we've made in technology.