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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your brand alongside the organic results. The practice of bidding on your own brand terms is a topic that has two...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Stick to These and Watch Your CTR Soar. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy.