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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Savvy retailers add this offer to their title tags to increase CTR. By exposing more information up front, sites can better align with the right consumer and increase CTR. What’s often highlighted are the dos and don’ts in terms of syntax.

  2. Patch.com, Huffington Post Dominate Google News Results [Study]

    While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...

  3. Google Active View Format Gets Accreditation

    When we started out in 1996, the average CTR was 2 percent," he said. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on...

  4. Top Google Website Optimization Resources

    This has proven to increase click-through-rates (CTR). But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to...

  5. A Strategy Map for Google Display Network Success

    This will boost your click-through rate (CTR) and conversion rate. In general, text ads have the best conversion rate, but image ads have the highest CTR. However, with this much impression inventory, it’s also possible to generate a lot of spend...