You can approach those with titles like Researcher, Engineer, CTO, Product Manager, Directors and Executives. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound...
Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...
Jarboe went on to site a case study his company did with New Orleans local deals site Get City Dealz (Disclosure: I am the CTO there) and BusinessWire, in which they did three press releases all sent out on Saturdays.
We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
One of the easiest ways to sell anything to the CEO, CFO, CMO, CTO, CIO or any other C-level executive, is to communicate with data. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV.
At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief Strategist of Distilled, tackled some thorny topics during the session on “Meaningful SEO Metrics.
Matt Cooke, Unruly CTO and co-founder, noted that Unruly is tracking over 2 million video shares each day. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising...
Work with your CTO to develop an engagement model to keep your insights practice informed of upcoming projects, especially for high-visibility capabilities that will likely benefit from customized reporting.
While it's relatively new, Pinterest is one of the fastest growing social sites – increasing its share of all visits to social sites in the UK by 1,489 percent since last year,” said Marcus Tober, Searchmetrics founder and CTO.
If you truly want to get buy in from a CEO, CMO, CTO, brand managers and budget holders, being able to place a value on SEO opportunity and forecast accordingly is essential. One of the biggest challenges for any business, not just in the SEO...
I caught up with Leo Haryono, Director of SEO at Macy's says and Lemuel Park, CTO of BrightEdge to get their view on this question. One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box...
Founder and CTO Larry Kim explains “it groups keywords seeming to have similar intent despite spelling differences”. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data...
This service ensures better performance from your pages without compromising anything on discovery; in fact, it improves it,” Ashutosh Garg, BloomReach co-founder and CTO, told Search Engine Watch. Just a few months after their official launch, big...
Marcus Tober (@linkvendor), CTO of SearchMetrics emphasized data driven competitive analysis. Competition in search engine optimization (SEO) will be composed of both the traditional organizations that vie for business in your market and the...
In the six months since their AdWords Performance Grader launched, Wordstream has noticed a troubling trend, said founder and CTO Larry Kim. They’re finding that search marketers optimize PPC accounts far less than self-reported, with prevalent low...
Our whole vision was to make it as easy to book an informal accommodation as it is to book a hotel,” says Nathan Blecharczyk, CTO and Co-Founder of Airbnb. Putting a new business on the map is never easy.
Bartz was unceremoniously ousted in September, and CTO Raymie Stata is stepping down as CTO, although he'll remain with the company as entrepreneur in residence. Susan Kuchinskas wrote Yahoo Exceeds Expectations, Fails to Thrill
Larry Kim is the Founder and CTO of WordStream, provider of the AdWords Grader . SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook.
This week I caught up with CTO Chris Bingham and VP of Marketing Wayne St. If you’ve been paying attention to the new business intelligence of social media, you may have seen Fast Company listed Crimson Hexagon in their top 10 list of the most...
Interestingly, this launch occurs nearly one year to the day since Kevin Rose tweeted about the impending arrival of Google Me, a Facebook social network competitor (later backed up by former Facebook CTO Adam D'Angelo) and follows months of...
