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  1. The Evolution of SERPs and User Behaviors

    USP or CTA first and foremost in your meta description Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    In the early chapters, you'll get definitions for some CRO jargon (if you haven't yet figured out what MVT, CTA, or A/B testing means). Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've...

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...

  5. A/B or Multivariate? How to Choose the Right Type of Test

    Suppose you want to test the call-to-action (CTA) in your PPC ad and you come up with the following: So what you’ve created in this case is an A/B/C test where you're testing different variations of the CTA (element), which still falls under the A...