To my imagination, Siri, the search agent had the kind of fantasy qualities of Lara Croft (to digress for a moment, that comparison may not be as far fetched as it sounds because game developer, Crystal Dynamics, designed the Tomb Raider heroine...
Because understanding the dynamics of mobile search advertising is essential to creating great mobile content ad campaigns. If this isn't crystal clear to you by now, go back to column 1 of this series and read forward.
Microsoft Names New Search R&D LeadSatya Nadella, who's currently heading the Microsoft Dynamics team, will move out of that role to lead a newly formed Search and Ad Platform Group within the Platform Services Division.
