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  1. Big Data: An Introduction for Search Marketers

    Instead of proprietary reporting systems or manually collected data, these products crunch big data to show their clients how they are performing in search and sometimes social media. Search marketers may scratch their heads and wonder what’s new...

  2. YouTube TrueView Ads a Recipe for Success for BBQGuys

    At ShoppersChoice.com, an online outdoor kitchen superstore, summertime is crunch time, marketing grills, patio furniture, and equipment both online in retail outlets. With Labor Day weekend approaching, it’s time to think about firing up the BBQ...

  3. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    While U.S.digital industry commentators were debating the "Do Not Track" initiative in May, the UK industry was rushing to meet the deadline for it's own privacy D-Day: May 26, 2012. This was the date on which the EU Privacy Directive, which had...