The company also launched a campaign on the crowdfunding site Indiegogo in an effort to bring the category-creating Orapup to market more quickly. As we watched crowdfunding become more popular, we recognized how successful it could be to engage...
It’s fair to say that crowdfunding campaigns operate in real-time with tweaking throughout the campaign based on feedback from the community, lack of action or results, and some experimentation. On the surface, his new Indiegogo crowdfunding...
Currently, there are three types of crowdfunding models that are intended to help raise capital for businesses and create investment opportunities for the general public. Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns...
Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system.
Some tasks are easier to do than others when running a crowdfunding campaign. In particular, Steve’s first Kickstarter initiative, "Don't Spit the Water", was a crowdfunding success and the results appeared on local TV months before Steve appeared...
This requires weeks or months of preparations well in advance of releasing your crowdfunding campaign to the public. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without...
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. Joel shared some crowdfunding video pitch DOs and DON’Ts below given his brand marketing and campaign goals:
As a continuation of this series on crowdfunding best practices and stories, I recently spoke with Tiffany Krumins, the creator of the AVA the Elephant brand and an ABC Shark Tank winner. We discussed what’s really driving her business decisions...
People sometimes confuse crowdfunding with crowdsourcing – another form of community engagement to outsource tasks. We've been getting excited about the potential of crowdfunding and so we asked a practitioner to share their strategy with you.
