The leader in cross device tracking & analytics for mobile is a company called Drawbrid.ge ‐ worth checking out. Worry more than a little about the cross device problem – look for products that help you.
So how can you build a site that addresses current and future cross-media challenges? Create platform-specific content – Android content for Android phones. In the jam-packed Next Generation Site Architecture session at SES New York last week...
And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn.
The tough love is timed right given a cloud based, cross-platform world where the path to purchase weaves between different screens. Marketers will be required to think more deeply about mobile use cases, cross-channel measurement and attribution.
I think this gives an opportunity for advertisers to get a better understanding, and another way of looking at, who their audience is," notes James Malins, VP of cross-channel solutions at Adconion Direct.
In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently...
Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions, tutorial videos on how the measure oneself for catalog sizing, etc. Create a catalog design that gives consumers the best experience...
If you decide to go with creating your own app, consider cross-platform vendors like Appcelerator to reduce versioning and increase speed-to-platform (i.e. This begs the question: what’s the future of SEO when people are connecting to information...
Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. Charles Dickens, A Tale of Two Cities The search industry is booming.
Bridge builders custom design their bridges to accommodate specific loads, to cross specific spans, and to attach to specific land structures. Choosing a Platform While some searches lead to online purchases within minutes (usually for inexpensive...
With all the additional time and money invested in mobile experience, my expectation is that next year is when vendors will make their mark with true cross-platform and cross-browser visitor stitching and integrated multi-source and multi-platform...
Speaking from experience as both a crowdfunding supporter and campaign leader, most crowdfunding campaigns are not effective with cross-channel opt-ins and communication. EM: Do you have any data that shows consumers’ cross-channel activities that...
Integration allows you, as marketers and not just SEO professionals, to look across channels to measure total productivity across all digital disciplines.will involve looking closely at not just SEO, but also how it relates to content and social...
Cross Media By Media Platform Skillshare is a platform for anyone to teach and find an audience. The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks.
The all-in-one solutions usually offer the best all-around experience by combining existing technologies and eliminating a number of the cross-platform challenges. Simplify cross-channel analysis and measurement.
Global and cross-geographical campaign reporting capabilities. Reporting that’s compatible with TV campaign measurement, such as overnight reporting of audience demographics, and integrated with comScore’s new multi-platform audience data that...
Google’s recent study on cross-platform usage shows that 77 percent of TV views watch TV while using a connected device (tablet/smartphone). Got a business that only services specific areas? Looking to mirror your online investment by heavying up...
According to the NYT, Schmidt said Google is “careful to define a line where we don’t cross into content” and wanted to remain a “neutral platform for content and applications. Wiley’s announcement of the sale read, “On August 10, 2012, Wiley...
This create an opportunity for a cross sell while also better internally linking all of these deep pages together. Richter mentions that most methods for generating recommendations are not relevant to customer intent and that increasing relevance...
These include Kings Cross Station, the O2 Arena, and the notoriously confusing Selfridges store on London's Oxford Street. You'll no longer need to feel clueless when you're at the railway station, trying to figure out where to buy a coffee before...
