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Cross Platform

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Cross-Sell/Upsell to Existing Customers Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been reached: more than half of total U.S.digital population now use multiple devices to access the Web.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Google Analytics agreed and announced Universal Analytics Migration will (to...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. Make sure there's simple implementation on any ESP platform. But did you know that email plays a very...