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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Cross selling based on relevant complementary products Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. The social media revolution of the past few...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Will Lisa's cross-platform campaign be thwarted? When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Lisa Hughes, a New York-based content marketer for UK...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It is billions of people and generally a cross-section of the world. Use of social media and especially hashtags. It shows how keywords are related by volume in social media over the last 30 days. I was able to find a few examples of paid media...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The combination of both products helps position Adobe as a leader in cross-channel campaign management. It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with agile...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key...