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Cross Media

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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? Reporting for a Cross-Device World

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Cross-Channel Cross-Device Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. In the early stages of online advertising, targeting options were predominantly derived from...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. Let's cross-examine these one by one. Some of the strategies marketers use to build traffic include guest blogging. But I'd like to propose another variant which seems to...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Cross selling based on relevant complementary products Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. The social media revolution of the past few...