Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to identify critical locations for cross-links and cross-promotion of content marketing assets.
So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer...
The app should also have a page on your corporate website for cross-promotion and linking. Other than cross-linking with the app store and using specific metadata attributes, optimizing the content on the page that the app lives on is no different...
There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network member sites...
For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of social, blog, content, along with guidance around cross-linking products and categories from the blog or social properties.
Also, beyond just for upselling and cross selling purposes, having good internal linking here is very important for SEO. Also make sure lower level pages in the information architecture are well linked to from higher level pages and are well cross...
The most likely solution will be to track users cross devices who are logged into Google. Cross-Device Attribution Either by choosing locations manually or by specifying them by linking to your Google+ Local account you will be able to bid more or...
You will have to cross reference these links with the historic backlink list to get the total number of bad links per domain. You'll notice a pattern starting to form in regard to the percentage of certain anchor text and where the anchor text is...
I have seen people do this for the purpose of bringing in traffic in the hopes of cross-selling the visitors to their products. Does your contact at the site giving you the link actually value the page they are linking too?
Integration allows you, as marketers and not just SEO professionals, to look across channels to measure total productivity across all digital disciplines.will involve looking closely at not just SEO, but also how it relates to content and social...
Using tools such as Webconfs Similar Copy tool and Copyscape we found several site pages with either a large percentage of cross domain scraped duplication down to exact content snippets in copy originated by other sites.
A compulsory levy for commercial internet users means cross-subsidizing publishers through other industries. This isn’t the first time news publishers have demonstrated their inability to grasp that Google is not hosting their content, but linking...
This create an opportunity for a cross sell while also better internally linking all of these deep pages together. Here is another comparable ecommerce site that is leveraging related content for cross selling.
Some of these cross over with the above section on providing content. Know what makes a site a good linking partner. If you've been building links for a long time, you can probably easily glance at a site and, in under a minute, determine whether...
However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites.
Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against. It always seems confusing that there are two Google...
Optimize Content Assets Through Keyword Research and Cross-Linking Cross-links from relevant pages and sections of the website to increase user and search engine visibility. In order to avoide this issue, B2B SEOs should identify locations within...
Be sure to have others check the rankings (from target market region) and cross reference Google referrer traffic in your analytics. You should also check Google Webmaster Tools to ensure you haven't gotten an 'unnatural linking' notification.
WordPress is naturally very well set up for SEO, in terms of header optimization, title tags, internal/cross-linking, etc. Plus, you need to make sure you put effort into optimizing URL structure and internal linking, to make sure your blog is as...
If there is a good fit, email, phone up, meet to explore cross promotion and other business development opportunities. We got a quick reply, had a very fruitful phone call and have now set up a cross promotion for the new year.
