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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. How to assess the organization's ability for cross-channel capabilities. Does an integrated search and social advertising strategy yield superior results to when...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    This stands for Cross-Site Scripting; a well-known black hat tactic (it doesn't get any more black hat that this). I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    You need somebody who will work cross-group and who can focus on this. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Cross selling based on relevant complementary products Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. You have to create dynamic web experiences that...