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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This is a perfect real-world example of why brands should provide their customers with a consistent cross-device experience. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Let's cross-examine these one by one. Social Media Today: Widely read by a cross-section of industry professionals. Some of the strategies marketers use to build traffic include guest blogging. But I'd like to propose another variant which seems to...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. How to assess the organization's ability for cross-channel capabilities. Does an integrated search and social advertising strategy yield superior results to when...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  6. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    This stands for Cross-Site Scripting; a well-known black hat tactic (it doesn't get any more black hat that this). I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up.