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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Why Cross-Device Measurement Matters Of course marketers also want to measure these cross-channel and cross-device campaigns, but how?

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    When you cross a threshold, you can get hit by the algo update. And then you have the impact zone, where you clearly cross the algorithmic threshold. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I produce my link audit sheets, I cross-reference them against this list so that I can just automatically disavow them. I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.