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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I produce my link audit sheets, I cross-reference them against this list so that I can just automatically disavow them. I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Cross-Channel Cross-Device Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. You would have no idea whether you were reaching the target market you thought you were or if specific products or...

  7. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This is a perfect real-world example of why brands should provide their customers with a consistent cross-device experience. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have...