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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Cross-Channel Cross-Device Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. Recent figures released by the United Nations revealed that the world will have nearly 3 billion...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. You would have no idea whether you were reaching the target market you thought you were or if specific products or...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This is a perfect real-world example of why brands should provide their customers with a consistent cross-device experience. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Let's cross-examine these one by one. Social Media Today: Widely read by a cross-section of industry professionals. Some of the strategies marketers use to build traffic include guest blogging. But I'd like to propose another variant which seems to...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. How to assess the organization's ability for cross-channel capabilities. Does an integrated search and social advertising strategy yield superior results to when...