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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  2. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Embody personal CRO by constantly testing out new tools, processes, or ideas. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013.

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    You now need real, proven CRO tactics that will remove those fears and reinforce the motivations for the good. It is for these reasons why your CRO project is so important. CRO makes that process as hiccup free and frictionless as possible.