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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Will the pages be optimized for all types of operating systems and devices? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability...

  3. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. So simple, but not how data models and enterprise systems are typically designed,” Slaby said.

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  5. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  6. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Taking it a step further, you can then work toward connecting these individuals to your email and CRM systems to truly capture the full picture. With more resources comes more scrutiny. A well thought out social media strategy isn't complete unless...

  7. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM. It might take some upfront work to set up the systems and customize them to your liking, but every minute you spend...

  8. SEMDirector Offers Accountability to Enterprise SEMs

    To remedy these problems, SEMDirector has developed a "Marketing Action Platform," a hosted application which links into an advertiser's Web analytics, bid management, and CRM applications to automate the management of search ad campaigns.