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  1. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Use software to schedule posts so your feeds look alive when you are asleep. Small business know the reality, watching contests fall flat and their best efforts stall – leading them...

  2. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system, such as Salesforce.com or other software. Select advertisers can now build their email...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  4. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM. This doesn’t have to be a native feature of the software, as it can be delivered through integrations, but you do...

  5. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Software (e.g.crm software programs," "help desk software cheap"); 0.8 percent; $35.29 Bidding on insurance keywords can cost advertisers up to $55 per click, according to a new study from SEM software company WordStream that aimed to determine the...