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Critical Points

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Ultimately, you're looking to create a flow of content that has peaks and troughs and it is the small, regular content ideas that will give you those important "low points. Content strategy is all about variation to ensure the reader stays engaged...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Listen for key opportunities and pain points/areas of need. As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance.