SEO News

Critical Points

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: As the author of this study, what data points/results do you believe are the most surprising? The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Ultimately, you're looking to create a flow of content that has peaks and troughs and it is the small, regular content ideas that will give you those important "low points. Content strategy is all about variation to ensure the reader stays engaged...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the...