Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume. In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to...
What constitutes a social media "crisis" for your business? What is your process for handling a post that could be categorized as a crisis? One of the key areas focused on was the internal planning of social media and how that ties into the...
Some "T"s Will Have an Identity Crisis This management and employment philosophy has been around since the early 1990s, but it has recently become a really hot topic in the marketing agency world. It is management's job to empower T-shaped...
I didn’t choose to be in crisis management; it chose me when one of my best friends was murdered by a serial killer, who eventually confessed to killing seven others. The Newtown school shootings raise questions on just how a brand should interact...
By taking ownership of the bad news, bringing it to light quickly, and showcasing your proactive approach to problem solving, you’ll have averted the crisis situation while helping to actually improve the client-consultant relationship.
An In-House SEO Crisis Management Plan Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis. Money Keyword' Anchor Text As discussed in “Google Penguin Update: 5 Types of Link Issues Harming...
Think of this as your own SEO crisis management plan. This time the mayhem is called Penguin. As with all Google updates over the years, there have been winners and losers. Before we start panicking, we should remember that for Google to survive...
Now imagine calling the police and having several people show up, all out of uniform, and claiming to be, respectively, a Personal Security Enhancement Specialist, a Danger Dissolution Officer, a Crisis Abatement Guru and a Dragon Slayer.
Crisis management KPIs set to offset negative publicity. Crisis Management KPIs– When crisis hits, how about a “feel good” campaign to settle things using Facebook ads? If the social media book fits; buy it, download it, read it and share it.
Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its specialist unit, BlueCurrent in Hong Kong that offers search and social media strategies, including crisis management, reputation monitoring and influencer marketing.
PR and crisis communications initiatives. Change management and technology adoption is typically a challenge here. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate...
They started using this tactic as a reputation crisis management solution, when an ex-employee spread rumors that Kodak was getting out of the digital printing solutions industry. Arguably, social media marketing for B2B companies is one of the...
Related industries should take note and consider where they fit into the government funnel of information gathering, crisis management, and policy resolution, and adapt accordingly. In times of crisis and disaster, we can see the important public...
Governments: Anyone who was privy to the human rights abuses that occurred during the Iran Election Crisis in June 2009 (and still today) and understands the role Twitter played also is probably now wondering how many lives were lost, how many...
Tip of the day from Andy is to focus on using reputation management techniques now rather than wait for a crisis to hit. Now that we know the basics, here are some reputation management tips: Keys to Search Engine Reputation Management (SERM)
And though true crisis communications situations are easily identified, there are many more examples of brands being disparaged or misrepresented online that fall short of qualifying as a "crisis. B2B brands aren't immune from situations that...
Maybe that one review made people feel safe and he was able to avert an ongoing crisis and keep his business going. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad...
The same will happen with the current crisis. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local...
Although BP does not appear to have been prepared for this crisis event, their online reputation management tactics since the April 20 oil rig explosion are worth studying. So, I recommend that you read Crisis Management and Communications by W.
Of course, this was before the crisis struck. It's very sad to report that my home country is by far the most devastated by the economic crisis -- certainly in terms of search and Google's figures. Google's management can see on a daily or, at...
