Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume. In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to...
Social media mistakes can easily happen but to avoid these blunders, it’s imperative to extensively train community managers how to engage with consumers in the appropriate brand voice, create policies for managing multiple accounts and how to...
What constitutes a social media "crisis" for your business? What is your process for handling a post that could be categorized as a crisis? As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets...
Website Identity Crisis: Project or Asset If your brand isn’t set up for mobile, this could be a PR crisis called “unnecessary lost visibility. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds...
Some "T"s Will Have an Identity Crisis Type "t shape employee" into Google and you'll see headlines like "T-Shaped People: the New Employees of the Digital Age" and "T-Shaped Employees: The Key to Success in the New World".
Their attitude was to admit to a moment of panic, but flip the crisis into an opportunity and transform that penalty into a learning experience. iAcquire have posted a video to celebrate a unique year for the company.
I didn’t choose to be in crisis management; it chose me when one of my best friends was murdered by a serial killer, who eventually confessed to killing seven others. The Newtown school shootings raise questions on just how a brand should interact...
While targeting home buyers looking for affordable homes, the company faces a long purchase cycle of three to six months – a duration that has only lengthened since the financial crisis hit. How do you build a relationship with a potential buyer...
By taking ownership of the bad news, bringing it to light quickly, and showcasing your proactive approach to problem solving, you’ll have averted the crisis situation while helping to actually improve the client-consultant relationship.
SEW met the people behind Google Crisis Response at I/O 2012. In conversation over the phone, Pete Giencke, GIS data engineer with the Google Crisis Response Team, told SEW that the Haiti Earthquake in 2011 was, "when Google Crisis Response came...
During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. In Holland, one suburb’s consumption patterns utterly baffled the officials.
Diana Boric, VP of Marketing and Communications at Housing Works, said of the grant, “With access to the Conductor Searchlight platform, we were able to embrace digital marketing best practices and automate much of the time-consuming tasks...
The revelation of these numbers only adds to the perceived crisis as headlines highlighted 83 million, not the real issue of the 1.5 percent “undesirable accounts,” a relatively small amount. Eighty percent bot clicks on Facebook Ads?
Show the crisis that triggers the call to change Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it.
In a series of articles on his life, BBC notes that in 1953, Turing alluded to some type of crisis in his life and suggests that he seemed to have been under intense surveillance. Alan Turing would have celebrated his 100th birthday today.
However, during the 2008 financial crisis he “hit rock bottom” and an illness forced him to give up his job of 10 years. Like many webmasters affected by the Google Penguin update, Trent Harbour of Berkeyshop.com needed to find out why his site had...
An In-House SEO Crisis Management Plan Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis. Money Keyword' Anchor Text As discussed in “Google Penguin Update: 5 Types of Link Issues Harming...
Think of this as your own SEO crisis management plan. This time the mayhem is called Penguin. As with all Google updates over the years, there have been winners and losers. Before we start panicking, we should remember that for Google to survive...
Now imagine calling the police and having several people show up, all out of uniform, and claiming to be, respectively, a Personal Security Enhancement Specialist, a Danger Dissolution Officer, a Crisis Abatement Guru and a Dragon Slayer.
The Google Crisis Response team wants to alert users about when a storm will strike, how bad will it be, and what resources are available to help in the current situation. Google has announced Google Public Alerts, a platform designed to bring you...
