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Crisis

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of...

  2. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Revelations stemming from documents leaked by former NSA contractor Edward Snowden caused a crisis of confidence in the tech industry, when it was revealed that the the government had tapped supposedly secure data via firms including Google and...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Having provided media training to prepare executives for interaction with the media and press during events, promotions, or times of crisis, the same approach translates nicely to social media. Image credit: 2013 Social CEO Report, CEO.com

  5. How to Avoid PR Disaster With a Social Media Policy

    What constitutes a social media "crisis" for your business? What is your process for handling a post that could be categorized as a crisis? As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets...