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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. Main Image Credit: I am marlon/Flickr Look at your metrics for guest blogs you have...

  2. What is Valid Link Bait?

    The recent hoax of a 13-year-old ordering hookers on his father's credit card started an interesting conversation about link bait. So, determining what is valid link bait may go beyond morality, and be more the power of the person doing them and...

  3. SEW Experts: What is Valid Link Bait?

    In today's SEM Crossfire column, "What is Valid Link Bait? Social media traffic bait. A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Morality and marketing living together.