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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When multiple channels contribute to a conversion, who gets credit? The referrer is a weak link in the SEO reporting chain Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive. He asked, "Why did Google transition to secure search?

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. The DNS dashboard and reporting promises to give...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Use this data to view reporting with multiple goals and...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google is offering a $500 per month credit for GA Premium users to begin utilizing the Google Analytics + BigQuery integration. Demographic Data Available in All Reporting Areas Demographic Reporting One item Google says has been missing from GA...