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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some...

  2. Optimizing 3 Types of Content on YouTube, Flickr, SlideShare

    There is a limit of 20. If, however, you are having a bit of trouble doing that, it doesn't hurt to help content you have created on other sites to rank well for similar keywords in search - just make sure that content is branded well enough so...

  3. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    The focus is more on a call to action or trying to best differentiate a product within the character limit. Image Credit: Matthew Field Whether it’s a sporty advertisement for a product in Sports Illustrated or emphasis on the health of a product...

  4. Twitter 101, Part 2

    Remember, retweeting adds more characters to your tweet, so you might need to shorten it to make it fit into the 140 character limit.sign or hashtags: This sign is called a hashtag and is used to label parts of your message.

  5. Content Creation: About Journey, Not Destination?

    Licensing content will likely come with a small fee, but may be advantageous since the content owners may limit how many partners they license content to. The upside: you promise to make all the Finns famous; get credit for creating a cottage...

  6. CEO Schmidt: Many People are Very Happy with Google Search

    Google is also "getting smarter.In a later press Q Let’s See All the Citations, 1000 Limit Remains, ResourceShelf To his credit, however, he did not rely entirely on brand lift promises when anticipating the rapid growth of Google's radio product...