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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some...

  3. Optimizing 3 Types of Content on YouTube, Flickr, SlideShare

    There is a limit of 20. If, however, you are having a bit of trouble doing that, it doesn't hurt to help content you have created on other sites to rank well for similar keywords in search - just make sure that content is branded well enough so...

  4. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    The focus is more on a call to action or trying to best differentiate a product within the character limit. Image Credit: Matthew Field Whether it’s a sporty advertisement for a product in Sports Illustrated or emphasis on the health of a product...

  5. Twitter 101, Part 2

    Remember, retweeting adds more characters to your tweet, so you might need to shorten it to make it fit into the 140 character limit.sign or hashtags: This sign is called a hashtag and is used to label parts of your message.

  6. Content Creation: About Journey, Not Destination?

    Licensing content will likely come with a small fee, but may be advantageous since the content owners may limit how many partners they license content to. The upside: you promise to make all the Finns famous; get credit for creating a cottage...