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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  2. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Plus, when you're good at what you do, no one asks "Hey, how are you ranking for credit cards as a girl? We have more power in this industry than we give ourselves credit for. Not only was a great way to put finally put faces to names, it was an...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Searchers can become more interactive with ads by watching video, getting coupons, or...

  4. Google Rolls Out Car Insurance Comparison Shopping in UK

    A Google spokesperson told SEW in June, “The financial arrangements are different in each area (credit cards, flights, hotels, and bank accounts). It’s the latest addition to the comparison program that saw Google UK launch credit card and bank...

  5. Geolocation Changes Google Keyword Rankings 69% of Time [Report]

    One particularly interesting section of the report demonstrates how select verticals including restaurants, furniture, used cars, flights, and credit cards behave. In 69 percent of cases where a company’s website ranks in the top 30 on Google for...

  6. Baidu Paid & Organic Search Starter Guide

    Of course, you can’t send U.S.money unless special circumstances allow it and Baidu does not accept credit cards from foreign accounts. If you are intending to use e-commerce, make sure that you can handle Chinese debit and credit cads issued by...

  7. In Google We Trust (Your Identity)

    Information Cards An Information Card might be a combination of the data you would find in your Driver’s License and your Credit Card and would assist in verifying you to your Identity Provider. In 1993, Peter Steiner famously wrote in the New...

  8. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Malaysians are becoming increasingly comfortable transacting online with 40 percent purchased goods through the Internet using their credit cards. While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the...