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  1. Microsoft Tests Specialized Chips for Increased Search Speed

    By testing the new cards, it discovered: Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently...

  2. 9 Things You Must Update When Moving Your Business Location

    Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. Here's one you probably didn't think of – any website that auto-charges your business credit card will be...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Plus, when you're good at what you do, no one asks "Hey, how are you ranking for credit cards as a girl? We have more power in this industry than we give ourselves credit for. Not only was a great way to put finally put faces to names, it was an...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Searchers can become more interactive with ads by watching video, getting coupons, or...

  6. Google Rolls Out Car Insurance Comparison Shopping in UK

    A Google spokesperson told SEW in June, “The financial arrangements are different in each area (credit cards, flights, hotels, and bank accounts). It’s the latest addition to the comparison program that saw Google UK launch credit card and bank...