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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    This is a case similar to using your credit card when traveling. The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. Yes, I know it’s hard to believe, but the holidays are here again.

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. Giving someone your email address and phone number is pretty hard. Through our experience with their site, I learned valuable gamification tips marketers can use to better connect...

  3. Google Accused of Being Too Slow to Derank Pirate Websites

    This is part of a wider campaign to tackle online infringement, which includes working together with payment facilitators (such as credit card companies) and online advertising bodies to reduce the revenue flowing to seriously infringing - often...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...

  5. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Credit card companies and savvy direct marketers know this and have leveraged this concept in their direct mail efforts for years. Depending on clients or the type of organization our goals could be lead generation, sales, traffic or any number of...