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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she were to enter her credit card in an online form. I was really excited to see some new information in one of my Google Analytics profiles this week.

  3. Most Wanted Celebs Expose Searchers to Malware

    Don't "log in" or provide other information: If you receive a message, text or email or visit a third-party website that asks for your information—credit card, email, home address, Facebook login, or other information—for access to an exclusive...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Time spent topping your subway/bus card is dead time (set it up to refill automatically). Image Credit: imgur How much work have you actually done in the last hour? The last few days? This month? Would you have expected more from that time if you...

  5. Google as Your Identity Provider: Where Are We Now?

    Because you don’t have to give these websites you interact with any information, your IdP will vouch for your name, address, age, social security, credit card and anything else that your IdP holds in their “verified identity” account of you.