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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Shuttle Image Credit: Alexander Stirn/Flickr You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to succeed in search and...

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Integrating Google AdWords and Google Analytics makes for a...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If the first click helped the user decide to go to France for their holiday, then I need to give that some credit. The downside is that you lose all credit for keywords that generated the person's interest in your brand in the first place.