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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg Image Credit: http://smallbusiness.chron.com/DM-Resize/photos.demandstudios.com/getty/article/192/56/80410231.jpg? Image Credit: http://www.picgifs.com/clip-art...

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    Image Credit: Google What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday.

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to credit channels. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Image Credit: Stone Temple Consulting Image Credit: Stone Temple Consulting Image Credit: Stone Temple Consulting Image Credit: Stone Temple Consulting In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. There are tons of tools out there for gathering data and guiding our...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Image credit 28 Faves Image credit lowjumpingfrog Image credit Picknik website Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When multiple channels contribute to a conversion, who gets credit? In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  9. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted a paper at the Hot Chips academic...