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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Image credit 28 Faves Image credit lowjumpingfrog Image credit Picknik website Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When multiple channels contribute to a conversion, who gets credit? In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted a paper at the Hot Chips academic...

  5. 10 Shocking Facts About Content Marketing Today

    Image credit: Stock Monkeys If there was ever a question as to whether content is still king, this statistic speaks volumes. However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand...