Which Doesn't Make Your Brand Look Credible If your company isn't qualified to be talking about a specific subject but your outreach team is pitching it anyway, this doesn't make your brand look credible.
Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly derived from $50 guest post bio links in irrelevant content on irrelevantly themed sites? The SEO world continues to shift its collective focus to...
They're at that point, and they have enough revenue that they will be credible as a public company," Taulli says. Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of...
Credible ranking of the site in its field, if any. In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself. If you haven’t already, you should check out Bing’s Webmaster Guidelines, the Webmaster Center...
Because of the transparency of user profiles, all recommendations and endorsements (although not as credible) will need to come from quality sources. LinkedIn now has 200 million registered users. Of those, no one except LinkedIn knows who is truly...
The only viable scenario is a heavily moderated venue within a vertical where the parent site has shown consistent historical attraction of links from credible sources.prediction: It's a blog that has been around a while, has attracted an audience...
You look much more credible to a news source if you come up high for the term they are reporting on! Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
Be credible. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. The strategy of becoming a more social company is clearly working; 87...
Create an actionable, credible summary reflective of your brand goals. Sandler opened Day One of SES Chicago with her early morning workshop, Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online.
Provide proof points your campaign is credible and trustworthy. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they...
If you care enough to ask the pivotal question, then you’re more than likely working for a credible, sustainable business that has a reputation to consider. Within organizations, some very smart people want to understand enough to know whether...
From there, you can develop a credible blog that isn’t there just for SEO value, create landing pages that boost conversion, video content, eBooks, guides, infographics, and so on. I work specifically with travel affiliate sites and it’s been a...
Knowing that a company is credible in and of itself reduces risk. Too many businesses get stuck in “HIPPO mode”, where the Highest Paid Person’s Opinion gets in the way of making the best decision for the business.
With many all these new features, Bing Webmaster Tools is a credible, must-have tool you need to have in your SEO toolbox. The update, nicknamed Phoenix, brings what Bing calls a "new, fresh user experience" and some new reports that bear a...
Example: "Involve credible sources in the data collection, such as prominent companies, people, or research organizations…") For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More...
Now we have traditional (legitimate) ways of building links like good old-fashioned directories, association sites, credible high PR sites, and so on. Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills?
Hopefully this offers a bit of solid background and links out to credible sources for further information. SOPA is proving to be more resilient than many had hoped, with Rep. Lamar Smith, its chief sponsor, vowing to bring it back for markup in...
By participating in conversation or sending out news updates that the consumers will find interesting, you will establish yourself as a credible brand that cares about its consumers. Whether it’s a sporty advertisement for a product in Sports...
If you’re asking for a link, content that isn’t “selling” anything is a lot more credible than content that’s buried beneath 25 ads for “Cheap Web Hosting. We know that going in, but we also try to find ways to hedge our bets.
Outside of pointing fingers at content syndication networks and junk sites, this made me realize that maybe it was time to take another look at my sites and see how unique and credible my content was.
