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Credibility

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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    Being able to expose the ulterior motives of those behind a campaign undermines its credibility and deters media and other third parties from giving credence to their claims. As every hedge fund manager knows, where there's money there's...

  2. Matt Cutts Extends Leave From Google Into 2015

    Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of...

  3. Stress tests and capital adequacy: the story so far

    EBA stress test: €3.4bn error in BPCE's derivatives exposure to France stress tests will struggle for credibility, say experts Since the 2008 financial crisis brought leading banks around the world to the brink of collapse, regulators have been...

  4. 25 banks fail ECB stress check on financial health

    The definitive assessment on credibility in my view will come in Q1 2015, when the stressed banks release their end-2014 financial statements. Twenty-five eurozone banks failed stress tests designed to check their ability to endure another major...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being featured on the same industry blogs or being recommended by the same celeb blogger as your competitor reduces your uniqueness and brand credibility. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, if your authors have industry credibility, your odds of success are much greater. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Mix it up and try to add links to other informational content, news articles, etc.to add credibility to your story. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception standpoint. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check...

  9. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Syndication in the early stages of content marketing won't dilute the author's credibility for the simple reason that the author has yet to establish credibility. Organic blog promotion is a tactic that trips up many content creators since there is...