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  1. 4 Critical Elements of a Successful Content Marketing Team

    The Writers (And Other Creatives) As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team...

  2. New Targeting & Tools for Small Advertisers on Twitter

    I don't find them very intuitive, and they seem to be missing some obvious ways that marketers would want to view their creatives. Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad...

  3. Should SEO Departments be Renamed "Content Marketing" Departments?

    Content marketing needs ideas people and - dare I say it to a crowd who (including me) are acquisition led creatives. During an event that launched Econsultancy's first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one...