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Creative Thinking

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    When we find ourselves in a search marketing rut, it's time to get a bit creative. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. A quick bit of thinking drove huge engagement in a time...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Um … I was actually thinking about taking it in the opposite direction. Here's what I'm thinking …" The creative team will organize the shoot but I want you to oversee it. I've been thinking about our marketing campaign, and here it is!