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  1. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...