Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; Meanwhile, new data released today by video technology...
She also won a $30,000 college scholarship (she plans to attend the Minneapolis College of Art and Design this coming fall), a Chromebook computer, and a $50,000 technology grant for her school. Her creative use of the Google letters to illustrate...
Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. Technology Foundation Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled...
RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best human social layer.
If your technology or service partner can provide this, you can run PLAs. This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. If you’re making the transition from search to display, you can’t afford to forget creative. Creative Still Matters
But for as much as technology brings us together, it also, seemingly without realizing it, tears us apart. Technology is a great thing. Too much reliance on technology for communication and we suddenly forget how to do just that – communicate.
One unique filtering option in this area includes the ability to filter campaigns by use of technology. In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a...
Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...
It's hard to find that time to reflect on the women who blazed trails in politics, business and technology, but without them I wouldn't have had the opportunities I've had to date, so I'm incredibly grateful.
Technology change is a constant but people don’t change. Below are a few, of many, key takeaways ‘mashed’ up with further insight and structure to help you digest this very creative content. Use creative hacks to find these conversations.
when a user can let technology do the heavy lifting. That's because we tend to forget about the potential of technology, Coplin said. Creative Content Marketing – Winning Hearts, Minds How to Earn Visibility - Linkdex Blog
The future of SEO is not in the technology, it’s in the ability to tell stories that readers and Google will find interesting… and that’s public relations. I know what needs to be done, but Jordan is able to bring in the creative aspect and wow...
Unlike the baby steps mentioned above, the one glaring exception of a technology that is primed for a blowout year in 2013 is Tag Management. Governments and solution providers, especially in the EU, have come to terms with what it means to be...
Search Engine Watch interviewed Jeff Small, Director of Creative Technology for JWT Atlanta. If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit.
Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...
This new technology will automatically crawl your site, according to logic you define, and created dynamic ads that combine information from their crawl with your ad template: Google acquired a company called Teracent whose technology: creates...
