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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  2. How to Quantify Brand or Engagement Marketing With Paid Search

    Ideally, your SEM platform or digital marketing suite includes these metrics natively and ties them to campaigns, groups, ads, and keywords. The ability to track sales and signups back to individual ads and keywords, along with the ability to...

  3. Adobe Partners with OptiMine in Improved SearchCenter+

    OptiMine CEO Jim Moar said, “The integration of our automated bid optimization coupled with SearchCenter+’s robust data will enable Adobe’s Online Marketing Suite customers to be even more successful.

  4. Effective Search Marketing Strategy Determines Fate of Organizations

    David Dalka will be speaking at Search Engine Strategies Chicago today at 4:45 p.m.on "Selling Search To the C-Suite Panel. Search marketing is rapidly becoming the lead strategic marketing process as brand creative diminishes in importance in a...

  5. SearchDay | 3 Keys to a Successful Web Presence

    Yield Software Launches Search Marketing Suite Posted by Nathania Johnson Mar 31, 2009 Last week, I had the pleasure of speaking with the guys from Yield Software about their brand spankin' new search marketing software that they're launching today.