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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Ad Creative and effectiveness.

  3. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. A wider expertise helps them be creative and effective when developing your content plan. More than any other type of marketing endeavor, the composition...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or...