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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Ad Creative and effectiveness.

  2. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. A wider expertise helps them be creative and effective when developing your content plan. More than any other type of marketing endeavor, the composition...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing services. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email...