SEO News

Creative Process

RSS
  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Below is the list of questions we asked ourselves during this discovery process. Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as opposed to simply addressing the...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The giant in online retail, Amazon is a great source for generating...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. In addition to understanding both SEO and the...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. Then, use Facebook advertising to re-engage the product-category page...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Optimize your creative testing process. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more competitive, but...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Removing them might help the recovery process, and you certainly should remove as many negative links as you reasonably can, but this isn't the key to success. It's difficult to say much about publicity stunts, because the whole point is that they...

  7. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. You should hopefully see then that it is relatively easy to build up a rich picture of the influencer or influencers you wish to target with your content but what...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    Training is critical, but it's not a typical three-month training curriculum where they ease their way into the process and digital marketing. Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Include conversational queries on your keyword research process. Building editorial calendars/creative distribution processes for your awesome content. This will be the first time that this many Meetup Groups of marketing professionals, brand...