Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...
Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...
While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop the creative, something that companies like Google...
There I was in Paris, only minutes away from the announcement that Eric Schmidt and Maurice Levy had a newly found friendship. Two IT guys, Publicis CEO Maurice Levy and Eric Schmidt are combining efforts and trading staff.
Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis. Google has also been is poaching from the top ranks of agency creative talent, such as hiring Ogilvy & Mather co-President...
