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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour...

  2. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    You then research on Facebook the right demographics who would most enjoy and thus best respond to the content. Let the community manager and the SEO team work together to jointly pick the audience to target, with advice from the PPC teams.

  3. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  4. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting large sums of...