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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Do you have display creative in place considering that your target countries...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. However, I believe we'll start to see that gap close over the next 3-5 years as the...

  4. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    The Authors Guild said it would appeal the decision: "We disagree with and are disappointed by the court's decision today," the Guild's director Paul Aitken said. It advances the progress of the arts and sciences, while maintaining respectful...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bryson Meunier, Director, SEO Strategy – Resolution Media Keywords still play a huge part in what we do and you can still be creative with correlation methodologies and workarounds. But wait? Einstein said a similar thing about the universe.

  6. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    There's as many ways to do this right as there are different audiences," said Megan Berry, RebelMouse director of community and social product. The key is thinking outside the stock photography image box and get creative with user-generated...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  8. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    In 2012, Joseph Abboud was named Chief Creative Director. George Zimmer won't be guaranteeing that any longer - Men's Wearhouse has ousted its founder. SEO professionals worry about what will happen if they implement authorship, making individuals...