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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    When brands post to Facebook, it's very common, and almost expected at this point, for them to ask for likes, shares, and comments to promote their products. However, expect to see companies searching for new, creative ways to encourage likes and...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Reduce your chances of receiving negative reviews by understanding the most common causes for...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Notice that these three strategies all have two things in common: It's difficult to say much about publicity stunts, because the whole point is that they are low-cost, creative was to get attention. Telling you how to be creative would probably be...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It makes sense then for you to look for ways to better connect with key influencers and find common grounds to improve "conversion" and to build a longer term mutually beneficial relationship when it comes to sharing and placing key content.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Likewise, cord-cutting is becoming increasing common, which further accelerates the time shifting trend. Otherwise, the brand's "creative" is just static noise that will get tuned out. In local, there was Yelp.

  6. How to Build Your First Content Marketing Strategy

    If you look at any successful business online, you're likely to notice one common element: they're producing high-quality content that's both engaging and informative on a regular basis. How Can You Make Your Customers Lives Easier by Solving a...

  7. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Some have also called it Multi-Channel Analytics, but this does not describe the single-view outputs that are common today. If we can suggest a common denominator like Google Analytics and apply that across many channels with many different ways to...