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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We've tried all the ad angles we can think of, and we're still not making progress. When we find ourselves in a search marketing rut, it's time to get a bit creative. We can identify our prospects' wants and needs, survey our competition, tweak and...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. Customize Your Creative Based on the Local Market If you're looking to grow your business...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. They reported, "Google is likely to tap longtime ad products head Susan...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. For all their creative and advertising investments, major brands have...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  8. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    After all, even the best media optimizations won’t work for your new client if their competitors have much more interesting offers or stronger ad copy. Are they using ad extensions? What are the prevalent themes across the ad copy?