If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from advertisement, to offsite landing page to checkout experience), they will see higher conversion rates.
Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad. From that point on, every action you take, every ad you write, and every...
At first glance, six seconds may not seem like much of an offering compared to longer-form social video options, but, in reality, six seconds is so short that people are likely to click through simply because they know it isn't going to be long or...
Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. This revelation affects everything from targeting strategy to mobile ad...
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. Do more with less, be creative and adventurous, and fluid like water.
Once you're working with a Facebook-approved DSP, FBX works much like a traditional ad exchange. The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange.
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Advertisers will only pay for impressions when 50...
They present this data via the Facebook Ad Creation Tool. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with...
Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. The emerging content marketing philosophy is a marriage of data-driven SEO and the more...
MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. This allows you to dive deeper into relevancy, attributes and price point than managing...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
Facebook Ad Images – Tips for Killer Creative Is Your Facebook Ad Image Worthy of People’s Attention? Learn More: Facebook Ad Images Big Brand Facebook Ad Image #FAILs Is Your Facebook Ad Image Worth A Thousand Words?
Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? Optimizing with mobile specific creative and offers can help pump up CTRs and at the lower CPC. When mobile and tablet campaigns are required to be...
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Predictions are that global online video...
Dynamic ad units make it possible adjust your creative on the fly. In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Retargeting vendors often place their bids across more than a dozen...
Other vendors only provide basic site information where your ad was displayed. As outreach continues to increase in popularity, unique and creative tactics become critical. This process is particularly critical for large companies.
