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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We've tried all the ad angles we can think of, and we're still not making progress. When we find ourselves in a search marketing rut, it's time to get a bit creative. We can identify our prospects' wants and needs, survey our competition, tweak and...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. Customize Your Creative Based on the Local Market If you're looking to grow your business...